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Why use a broker?

23 Jan 2018

When you have decided to buy or sell a home, the services of a qualified real estate professional are of utmost importance.

The ideal broker will have a good working knowledge of local real estate market conditions, be prepared to deliver a high standard of service to customers, and have the support of a large real estate company. Most importantly, a good broker will save you time and money.

Here are the advantages of working with a broker:


• A broker knows real estate values in your neighbourhood and will help set an agreeable and competitive price on your home.

• A broker will establish a marketing strategy for your home ensuring that your property is exposed to scores of potential buyers.

• A broker takes care of the many tasks involved in selling a house (from placing your listing to putting up the for sale sign). This ensures that the transaction is simple and low-stress for you.

• A broker is an expert in the home selling process and as such will advise you of your rights, options and obligations.

• A broker is an experienced negotiator and will work for to get you the best possible price.


• Brokers are experienced negotiators who will manage your offers and counter-offers.

• A broker is familiar with the neighbourhood and can give you information on local real estate values, taxes, utility costs, services and amenities.

• A broker is familiar with the entire home purchasing process and can advise you of your legal and financial options as well as recommend appraisal, home inspection and contracting services.

• A broker can pinpoint homes that fit your needs and dismiss those that do not, saving you time.

• A broker knows the potential problem areas in a home and can guide you away from "lemons."



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